This page is for contacting Max T. Russell. I am available for conducting inservices and consultations on the subjects I write about.

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If you’re looking for Max and Max Spanish for K-8 schools, you can contact me from this page.

Here are some topics I cover as a columnist for the international Business Intelligence community:

  • 4 Reasons Why IT Must Market In-House to BI Users
  • 3 Best Practices for Marketing the IT Department to BI Users
  • The Powerful Position of a Servant
  • Conducting Meetings That Solve Problems
  • The Advantages of Specializing
  • How to Add Marketing Language to Your Good News
  • Four Principles for Making Your Customers Look Good
  • Using Secrets is Better than Keeping Them
  • Helping Employees Understand Their Role in the Organization
  • Respect Routines
  • The Importance of Small Talk
  • How to Turn Your “People Experiences” into Positive Interactions
  • Don’t Let BI Failure Statistics Stop You
  • Thoroughly Think It Through
  • The Role of Failure in BI Success
  • Choosing a Vendor
  • Keeping Shiny Objects in Perspective
  • Truth Is Better Than Fiction

Scope out my attitude and approach in my articles at the bottom of this page and many more on my LinkedIn profile.

About Max and Max Communications

Max and Max Communications is a team of several professionals who do a variety of marketing work. I especially like to promote individuals or projects to specific targets. For example:

  • You want to market yourself with maximum precision for a specific position.
  • You want to show that your IT/BI efforts are benefitting employees and the enterprise.
  • You want to build a BI practice and you want it custom-marketed to each prospect.
  • You want your IT staff to communicate better inside and outside the department.

Phone 317.731.2629


Here are a few of the BI/IT articles I’ve done. My assignment is to address the “history of terrible communication between BI users and IT.”