This page is for contacting Max T. Russell. I am interested in the subjects I write about.

Here are some topics I’ve covered as a columnist for the international Business Intelligence community:

  • 4 Reasons Why IT Must Market In-House to BI Users
  • 3 Best Practices for Marketing the IT Department to BI Users
  • The Powerful Position of a Servant
  • Conducting Meetings That Solve Problems
  • The Advantages of Specializing
  • How to Add Marketing Language to Your Good News
  • Four Principles for Making Your Customers Look Good
  • Using Secrets is Better than Keeping Them
  • Helping Employees Understand Their Role in the Organization
  • Respect Routines
  • The Importance of Small Talk
  • How to Turn Your “People Experiences” into Positive Interactions
  • Don’t Let BI Failure Statistics Stop You
  • Thoroughly Think It Through
  • The Role of Failure in BI Success
  • Choosing a Vendor
  • Keeping Shiny Objects in Perspective
  • Truth Is Better Than Fiction

Scope out my attitude and approach in my articles at the bottom of this page and many more on my LinkedIn profile.

You can email me at

Here are a few of the BI/IT articles I’ve done. My assignment was to address the “history of terrible communication between BI users and IT.”